Pryamid Lake//
A friend of a friend wanted help rebranding Pyramid Lake and creating an ad campaign. Here's an example of what I thought they should do. They ended up going another direction, but I still think it was a good idea.

Roles: Copywriter, Art Director, Designer
Pyramid Lake is not my client

Delta Airlines, Escape 1
Delta Airlines, Escape 2
Delta Airlines, Escape 3
TV Show Posters //
I designed these minimalist posters for some of my favorite television shows. Each design uses the 'restroom sign' icons and, like the shows, some are better than others.

None of these shows or networks are clients of mine
It's Always Sunny In Philadelphia Minimalist Poster
Battlestar Galactica Minimalist Poster
Tim and Eric Awesome Show Great Job! Minimalist Poster
Bones Minimalist Poster
Dexter Minimalist Poster
Extras Minimalist Poster
Mythbusters Minimalist Poster
Mad Men Minimalist Poster
GoDaddy.com Logo Redesign //
With the exception of their advertisements, which either don't make sense or i just don't get, and their goofy logo, I love everything about GoDaddy. So, as a tribute to my pals at GoDaddy, I've redesigned their logo.
GoDaddy Old Logo
Before

GoDaddy is not my client
GoDaddy Logo After
Alta Logo Redesign //
Sitting on my desk at work is a water bottle with the Alta logo on it. It isnt a bad logo, but there's one thing that really bothers me about it–the angle of the 'A' doesn't match the angle of the snowflake. I thought I could live with it, but one day I couldn't take it anymore.
Alta Logo Old
Before

Even though the new typeface is smaller in the snowflake, it's still easier to read because it isn't bleeding out into the blue where there's less contrast. I created a secondary logo, too. Why not?

Alta is not my client
Alta Logo After
Alta Logo After
Joey Vestal